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About us

How Champion Wines began:

My name is Penny Champion. I started in the wine trade back in the early 80's in Perth, Western Australia, where I met a local boy who introduced me to South East London. And the rest, as they say, is history.

I have worked in the UK wine trade ever since. The UK discovered Aussie wines in a big way in the early 1990's and my role was to grow the business through the High Street.

My dream has always been to have my own wine shop and wine bar. A place where people could buy good wine, but wasn't stuffy or intimidating. So in 2011, I embarked on making that a reality.

On the shelves in Champion Wines, you'll find over 450 wines ranging upwards of £6.50. Alongside the wines, we also have a superb range of sparkling wine, spirits, English ales, and cheese.

In addition to our shop, we have a Wine Bar that came along a year later. Its a great way to try wines that you may not normally choose and perhaps pair it with a tasty cheese platter.

We search the globe for wines that are diverse and quality driven, reflecting their price point. This, in turn, has led us to producers who work for the best expression of terroir and grape varieties, with minimal intervention. We aim to give our customers value for money, therefore we always taste the wines before they get a place on our shelves (its a hard life!).

We are here to help, so whether you are looking for the perfect gift, reds & whites for a party, wine to match to a special meal, or you've just got a hankering to try something new, we've got you covered!